How Cameron could make the EU a winning issue (and why he won’t)

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[/audioplayer]Imagine if David Cameron actually meant it. Imagine if he really did follow through with his implied threat to campaign for Brexit in the absence of better terms from Brussels. You can picture the televised address. An oak-panelled background with a large union flag hanging sedately in the corner, the PM with that furrowed house-captain expression he sometimes does. The script pretty much writes itself.

‘All of you know how hard I tried to secure a new deal. I was often criticised for being too conciliatory, but it was my duty to do whatever was in my power to reform the EU. I have to tell you today that the Brussels institutions are not interested in — are perhaps not capable of — the reforms that I believe the British people want. I am therefore seeking a different relationship with the EU, one based on free trade rather than political union.