How Brexit is winning over ‘never kissed a Tory’ voters for the Conservatives

Brexit is seen by some as the Conservative curse. The theory goes that David Cameron called the referendum to resolve the EU problem once and for all, only for this to blow up in his – and his party’s – face. Where this was once a Tory issue, now it is everyone’s problem. But might that view be wrong? And might Brexit actually be a big opportunity, rather than a hindrance, for the Conservatives to win over supporters who would never in their wildest dreams have even thought about voting Tory?

That’s the view put forward by Esther McVey, who spoke of her experiences on the doorstep, and how she thought Brexit has changed what people now say about her party. Where once voters would have backed Labour – and hated the Tories – as a matter of family tradition, the referendum and the messy aftermath is leading people to have a rethink.