If we had a time machine and could take a stroll down our local high street twenty years ago, we’d discover a place alive with activity. As well as shoppers hunting through famous outfits such as Woolworths, JJB Sports and Comet, we might see queues snaking at the local bank branch, someone waiting their turn outside the telephone box and couples scouring the travel agents’ window for a last minute, cut-price deal.
Today, it’s a different story. We can browse the entire planet’s products on our phones, make an Amazon purchase with the swipe of a finger and track our order online with precision. We can drive to out-of-town shopping malls or supermarkets where we can park, stay dry and get everything we need all in one trip. We bank increasingly online or by telephone, and buy our holidays online – rating our experiences for fellow travellers on TripAdvisor.
The world has changed and the companies that are thriving today understood that they needed to change with it.
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