Alastair Campbell

How a PR guru hijacked the People’s Vote campaign

Roland Rudd seems to be motivated more by status than by stopping Brexit

issue 23 November 2019

I have enough self-awareness to know that the public are unlikely to care too much about a spat between a multi-millionaire ‘PR guru’ and what someone called a cabal of washed-up spin doctors. But I also know that millions and millions care about Brexit, and the fight for a Final Say referendum — which is why the spat matters.

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