For Jasper Conran the country is about ‘the scent of ripe apples or freshly-baked bread’, about grand houses that ‘sleep among ancient trees’, Morris dancers, Morris Travellers, tasteful cottages and ‘daffodils dancing in the breeze’. In his book Country (Conran Octopus, £50) there are some lovely interiors, though the most striking are those of his own former house in Chiswick.

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