Hit and miss | 15 September 2016

A few years ago, a reporter from the Chicago Tribune stumbled upon what was widely reported as ‘the Holy Grail of chicken’: a version of Colonel Sanders’s secret recipe that his second wife had scribbled in an album. Anyone hoping that it would contain exotic ingredients such as powdered lark’s tongue or virgin snow from Kilimanjaro was in for a disappointment. Those famous 11 herbs and spices turned out to be sadly humdrum: salt, pepper, oregano, thyme, and so on. It sounded like the kind of thing someone might come up with by dropping a spice rack on the floor and then adding a bag of flour. But none of that mattered to modern fans of KFC. Now they could recreate their favourite fast food much more slowly at home.

In The Bestseller Code, Jodie Archer and Matthew L. Jockers promise to do something similar for popular fiction, although they caution that ‘This is not a prescriptive “how to” book and comes attached to no guarantee.’