Every August, thousands of comedians make the pilgrimage to Scotland for the Edinburgh Festival Fringe. By the end of the month, those who manage to stand out in this crowded field (and it is a very crowded field) might have Live at the Apollo or Netflix calling, or maybe even a sitcom commission. But this year, with performers facing hefty registration fees, rent more expensive than a luxury foreign holiday and exorbitant marketing campaigns, all in the midst of a cost of living crisis, more and more are asking: has the Fringe lost its edge?
As the festival kicks off for its 75th year, comedian Vittorio Angelone says its culture seems to have changed. ‘It feels like the letting agents, journalists, PR companies, venues and TV industry have doubled down on all the ugliest parts of the ever more corporate “Fringe”,’ he says. ‘Rents are colossal, venue costs are insane, and performers are told the only way to get noticed is to get nominated and the only way to get nominated is to get good reviews and the only way to get good reviews is to pay through the nose for PR.
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