As well as keeping the tax avoidance row going for as long as possible (something that is worrying Tories, who think their party needs to find a way of moving the conversation on from a toxic issue as quickly as possible), Ed Miliband also unveiled a potential new campaign message at his speech today. He talked about ‘a better plan for working people, a better plan for Britain’. The 79-page document that launched alongside it was entitled ‘Better Plan for Britain’s Prosperity’.
So far the Labour party has struggled to find its equivalent of the ‘long-term economic plan’ – when I quizzed frontbenchers about this recently, none of them were sure what they were supposed to be saying to communicate what Labour would do for voters – but today’s ‘better plan for Britain’ might well be it.
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