Peter Oborne

Has Gordon Brown delivered his last Budget? The truth is that Blair hasn’t yet decided

Has Gordon Brown delivered his last Budget? The truth is that Blair hasn’t yet decided

issue 19 March 2005

The general election of 2005 is starting to develop along curiously similar lines to 1987’s. A dominant ruling party is seeking a third consecutive election victory. The Prime Minister is no longer the electoral asset he was: furthermore, he is disliked, in some places hated, by an ever growing number of his own MPs. An obvious successor, just waiting for the moment to challenge, stands impatiently in the wings. The government campaign is in disarray, confronting a revitalised and at last technically competent opposition.

There is, however, one very sharp difference between the two election campaigns. Back in 1987 the Tory party was extremely well aware that Mrs Thatcher had become, in electoral terms at least, a menace. Party chairman Norman Tebbit, and the advertising agency Saatchi & Saatchi, resolved to keep her out of sight. Their strategy was to try to remind the British people that they were re-electing the Conservative party, while somehow causing them to forget that this meant putting up with Mrs Thatcher too.

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