Harry and Meghan are at it again – launching themselves into another rebrand – this time embarking on a faux-royal tour to Nigeria, hiring new PR staff in the UK, promoting strawberry jam on Instagram and – good grief! – touting Netflix shows about friendship and polo. There’s a certain sadness about this latest effort, since the Sussexes’s entire past year has been spent branding and rebranding themselves with practically no effect, and the whiff of desperation now hovers over them.
You’d feel sorry for the couple if they responded to their misfortune with some degree of humility
Their annus horribilis of branding mishaps and misfortunes kicked off last April when Meghan signed up with the glitziest of the Hollywood PR giants – William Morris Endeavor. At the time, the Sussex image was in sore need of a turnaround. The consensus had it that they were good at trashing the royal family – via Oprah, Spare and Netflix – but were struggling to prove themselves in any other way.
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