Stephen Bayley

Happy Kitschmas everyone

London is a beautiful city bursting with talented designers vying for employment. So why, asks Stephen Bayley, are the streets festooned with sentimental and degrading rubbish?

issue 12 December 2009

London is the creative capital of the planet. The city’s abundant talent — in design and media, in commercials and special effects, food, leisure, architecture, publishing, retailing and telly — will drive the economy from today’s precipice of the dark abyss to tomorrow’s sunkissed higher ground of recovery. Birds will sing and soft zephyrs will blow. So long dismissed as the visually illiterate of Europe, we are now known for our point and style. We are smart.

And my own office is in the sturdy left ventricle of this powerfully pumping urban heart. Immediately, I am surrounded by the designers who work with me. Some of the world’s best restaurants are minutes from my door. There are even more film producers than baristas hereabouts. Our neighbour is one of the most successful ad agencies. Ever. Its turnover is probably billions and it is sourced in a rare variety of genius.

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