Hague warns the country: If you don’t vote Conservative this time, it will be too late to reverse Britain’s decline

As this morning papers’ show, the Tories know that their spring conference here in Brighton offers them a chance to change the narrative of this campaign, to get back on the front foot. William Hague’s speech, the first big set-piece of the event, tried to frame the choice facing the country at the election as being between ‘change or ruin’. Hague warned that if the country doesn’t return a Conservative government at this election, ‘it will be too late…too late to reverse the decline: the debt will be too big, the bureaucracy too bloated, the small businesses too stifled, the slope Britain is sliding down will be too steep.’ Labour will try and say that this language is shrill, a sign of Tory panic. But there’s a lot of truth to it. The question is, will the electorate recognise that?