Before I go on, can I just ask: do any readers share my concern about the scrawny bum on the girl on the new Nokia billboard poster ad? For those of you who haven’t seen it, it shows a naked couple running, carefree, through the surf along a long, empty Atlantic-style beach. The chap’s backside looks absolutely fine but the girl’s one looks as if it has been doctored with Photoshop to make her buttocks seem less pert and attractive so as not to attract complaints. Well, I’m complaining.
Meanwhile in TV world I have noticed that a horrid trend has become at least as annoyingly overdone as previous trends like home/garden makeover programmes and docusoaps. I suppose you could call it Personal Growth TV because it all springs from the same glib assumption: our lives are all wrong but it’s OK, nanny TV can fix it.
This week, for example, there’s The River Cottage Treatment (C4, Thursday), which aims to turn eco-raping, self-poisoning, battery-chicken-munching proles into nurturing, gastronomically adventurous, organically grown ponces.
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