Griff Rhys Jones’s diary: I am now less of a celebrity than my daughter’s dog

In order to promote the Dylan Thomas in Fitzrovia festival, I am trying to persuade Jason Morell, the director, that he must help me come up with stunts. ‘It’s stunts that will get us into the meeja,’ I tell him. So we launch the ‘Dylan Thomas Fitzrovia Breakfast Challenge’. Gary Kemp, Tom Hollander, Owen Teale and myself swallow a glass of beer with a raw egg in it — the great Celtic bard’s preferred nutritional morning kick-off. We are supposed to film it and challenge three others to do the same in aid of inner-city charities, and thus news of our festival will spread like a west African disease. Nobody else wants to do it. My other ideas have been a parade (‘Bermondsey Poets Say Do Not Go Gentle into the Good Night’ etc.) and a ‘Great Welsh Cake Off’. Sounds good? Nikki, our organiser, rings me late on Sunday night and tells me that my parade has been banned.