Fraser’s right: the Tories’ new poster campaign really is superb. Highlighting the damage that Gordon Brown’s debt binge will wreak on future generations is an important – and resonant – cause. And the emotive image and slogan that the Tories’ ad men have paired together should tap successfully into the parental voting bloc.
But therein also lies a problem. Campaigns about debt are all too often geared at those with – or those with hope of having – children. As I argued in the Telegraph a few weeks ago, this is a missed opportunity. Among those most imperilled by Brown’s economic management are the 20-somethings who aren’t yet thinking about kids – they’re too busy thinking about the tricky labour market; the impossible housing ladder; the loans and credit card debts they’re burdened with; and the high taxes they face in the working world.
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