Gordon lends the Tories a helping hand

This is such a good week. Commentators have said that Gordon has taunted us into announcing policies that we would have preferred to leave until later in the electoral cycle, whenever that may be. If he has, then he has done us a favour.

Surely electoral success owes a great deal to getting the message out in a clear, strong, simple and repetitive manner. The electorate need to understand who and what they are voting for.

Following the slam dunk announcements made by George today to scrap stamp duty for first time buyers up to £250,000 and to the level at which inheritance tax is paid to £1million, we can now once again sell ourselves as the party of lower taxes.

We should sell that message over and over and if Brown bottles out of an early election, we have that much more time to get that message into peoples homes, over and over again.