Ok, ok – so PMQs may be of more interest inside Westminster than out. But, love it or loathe it, it’s still one of those things which affects the mood music of politics and how it is reported. Far better for a party leader to do it well, than to be bludgeoned by his opponent at the dispatch box.
Which is why Team Dave should internalise Matthew Parris’s article in the Times today. Not only is it typically readable, but it’s packed full of sound advice for how the Tory leader should present himself in the weekly knockabout sessions. Here’s a snippet:
“Millions are now eyeing Mr Cameron up as a potential prime minister, and considering, not unhopefully, whether he’s up to it. The way to help them answer that question is to use one of the best media opportunities an Opposition Leader gets, PMQs, to look and sound prime-ministerial.
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