Nicholas Shakespeare

Gilded prostitution

Their money rescued a bankrupt European aristocracy, but the prestige they received in return eventually proved too dear

issue 10 June 2017

‘An English peer of very old title is desirous of marrying at once a very wealthy lady, her age and looks are immaterial…’ This desperate advertisement in the Daily Telegraph in 1901 was a barometer of the impoverishment of many British aristocrats following the Long Depression of 1873–80; dependent on agriculture, the landed gentry continued to reel from those seven consecutive failed harvests.

Meanwhile, America’s prairies and railroads had never produced so much wheat, cattle, oil or wealth. Not only that, there was a sizeable number of extremely rich, sassy girls, whose mothers, several of them ex-chambermaids, viewed a European title as a path out of social ostracism in New York — the ‘one place to be’ for anyone with social aspirations. As Anne de Courcy puts it in this hugely entertaining chronicle of cash for coronets, ‘the simplest way for a family to elevate itself into the top level of New York society was through the strategic marriage of a daughter’.

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