The Daily Telegraph dubbed it an ‘admirable move’ when it shared the news on Facebook that John Lewis has decided to scrap labelling children’s clothes according to gender and has opted instead to make them all unisex. I wonder if John Lewis will be extending this wisdom to the adults’ clothes department too, including swimwear? To borrow a question from the vital campaign group Let Clothes Be Clothes; why not #makeitunisex?
In a way it is comforting that we live in a society where lobbying over gender specific clothes is a big deal rather than worrying that you’ll be stoned to death for premarital sex or killed for attending Midnight Mass. But at the same time, the weight we attribute to the moral and political pronouncements of retail giants is strange.
Big business is suddenly setting the moral and political agenda from environmentalism to sexuality.
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