Rory Sutherland Rory Sutherland

Fund a fisherman or finance a film

Applied in the right areas, crowdfunding has endless potential

issue 22 April 2017

Crowdfunding is a promising idea, and has created useful products. The Canary home-security system I wrote about recently was funded in this way. One big problem remains, though: how do you reward your early backers if you become too successful? Many of the 9,522 people who provided $2.5 million to fund development of the Oculus Rift headset on Kickstarter were understandably miffed when the company was sold to Facebook for more than $2 billion, of which they received precisely nothing. (I know how this feels — when I was 17, I inherited £200 from a distant relative, the remains of some money his father had made selling the patent for the caterpillar track to a small Californian tractor company in 1907. The firm is now called Caterpillar.)

Where crowdfunding seems to offer an unquestionable benefit is in altruism or patronage. The world is full of opportunities where just a few thousand people with £20 to spare can make a real difference if they pool their resources.

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