They may not command the power that they once did, but newspaper endorsements are still highly-prized by political parties. Labour is trying to convince voters that they have moved on since the Corbyn era, with the backing of Fleet Street’s titles being a useful way of demonstrating this to their readers. The endorsement of the Sun this week comes after four years of effort by Keir Starmer’s to show that his party has truly changed.
Facing a landslide loss, the Conservatives meanwhile are getting only semi-enthusiastic support from the Tory press. The Daily Mail for instance is advocating tactical voting for the Tories to ensure it provides an effective opposition to a prospective Labour government, while conceding that the party is not realistically likely to win the election.
The overwhelming majority of the press is backing Labour but the Times has proved to be a notable holdout, declaring that ‘Labour has yet to earn the trust of the British people.’
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