From cheeky mop tops to long-haired holy men: The Beatles come of age in America

In his latest book, the veteran pop commentator David Hepworth is concerned with satisfaction, its acquisition and maintenance. On record, satisfaction was something the Rolling Stones found notoriously hard to get — ‘an itch you could never quite scratch’. In reality, it was a commodity the groups spearheading the British invasion of the 1960s — the Stones, the Beatles, the Dave Clark Five and others — discovered to be plentiful in the USA. And as Hepworth notes, it was ‘Satisfaction’ itself, a huge hit in America, which delivered the very thing Mick Jagger bemoaned the lack of in the song. In the recollection of Herman’s Hermits singer Peter Noone:

We had just done ‘I’m Henry VIII, I Am’ [the music hall standard and another huge US hit, horrifyingly] on The Ed Sullivan Show and there were 3,000 kids outside the hotel waiting for us. It must have made an impact on the Stones because they started writing pop tunes.