‘The production of souls is more important than the production of tanks… And therefore I raise my glass to you, writers, the engineers of the human soul.’ The quote is usually attributed to Stalin, though the phrase ‘engineers of human souls’ most likely came from someone else. Who’s to argue? Purges, executions, deportations – what’s a little light plagiarism in comparison? Whoever coined the phrase, it certainly struck a chord and indeed continues to ring various alarm bells whenever one comes across writers who deliberately set out to influence politics and ideas – and not just the big beasts, the Nobel Prize winners, say, or the shopfront-filling non-fiction authors hawking their wares, or the endless novelists with their little axes to grind. What now is Twitter/X but a global furnace and forge for those frantically tapping out their hot takes in the hope of making an impact? Social media, like all media, ain’t just entertainment: it’s in the business of taking souls.
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