Boris Johnson will now be receiving plenty of unsolicited advice about how to be Prime Minister. As his victory speech a few minutes ago showed, though, he’s not planning to ditch one of the qualities that got him into this job in the first place. Brand Boris isn’t about the typical prime ministerial behaviour, stood squarely behind a lectern and trying to offer gravitas. To try to squeeze Johnson into this mould would be about as successful as Gordon Brown’s attempts to look cheerful. That’s why his speech was based around the acronym ‘DUDE’ – Deliver Brexit, Unite our Country, Defeat Jeremy Corbyn and Energise. He told the hall:
‘I know some wag has already pointed out that deliver, unite and defeat was not the perfect acronym for an election campaign, since unfortunately it spells ‘DUD’. But they forget the final E, my friends – E for energise! And I say to all the doubters, DUDE! We are going to energise the country, we are going to get Brexit done on 31 October, we are going to take advantage of all the opportunities that it will bring in a new spirit of can-do!’
He also tried to articulate what Conservatism stood for, something Tories are often oddly bad at:
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