What is folk art? It is usually defined as being made by ‘the people’ as opposed to by academically trained artists. Its 19th-century admirers liked to emphasise that it was made for love, not money, and was therefore beyond vulgar commodification. It was heartening to think that in Sweden a young lover would carve a present for his wife-to-be while in return she would make and embroider him a linen shirt.

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