An advert in the Netherlands features a hairy beast warning about the looming departure of Britain from the EU. Move over Project Fear, this is Project Fur: a campaign aimed at urging businesses to brace themselves for a no-deal Brexit. So what do the Dutch make of the big blue Brexit monster? While the British media has been busy laughing at photos of the muppet-like creature straddling a desk as the Dutch foreign minister watches on, the truth is that this campaign has actually passed many people by. This is a shame: there are good reasons for Dutch folk to worry about the impact of an acrimonious Brexit. Such an outcome would be in no-one’s interests. But just as British supporters of Brexit talk of it as an opportunity, so too do many people in the Netherlands – only from their point of view this will come at Britain’s expense.
Still, it would be a mistake to miss the point of the Brexit monster.
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