In the latest episode of Louis Theroux’s Forbidden America, Louis asked a rapper called Broke Baby if ‘it’s important to keep it real’. ‘You have to play your role,’ replied Broke by way of apparent agreement. Given how stoned he was, this neat paradox — that you keep it real by pretending to — mightn’t have been wholly intended. Either way, however, it was hard not to apply it to Louis himself. More than 20 years into his TV career, does anybody know for sure whether his familiar schtick is genuine or faked? Certainly not, I’d suggest, Louis — whose elaborate stage-English courtesy, wide-eyed bemusement and spectacular naivety are now so practised as to have become completely ingrained.
On Sunday, he was in Florida to investigate what he called — maybe disingenuously, maybe not — ‘one of America’s most creative music scenes’. Trap and SoundCloud are its main genres: both much concerned with drugs, guns, ‘bitches’, money and murderous threats to other rappers.

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