One evening I saw Gordon Ramsay on Friday Night With Jonathan Ross plugging his latest cookery book, Gordon Ramsay Makes It Easy, which is readily available from most bookshops, unlike Ramsay Makes It Hard which, I’m guessing, is available only from those adult shops with beaded curtains. Anyway, every time Mr Ross mentioned the book Mr Ramsay added: ‘And it comes with a free DVD!’ which totally got my juices going. What an inspired idea, I thought. A recipe book with Free DVD! so that you could play it on your laptop while you cook. It’ll be like having Gordon — a brilliant chef, whatever else you may think of him — in the kitchen with you. Why hasn’t anyone thought of this before? And if he turns nasty and swears, you can always freeze the frame and give him a good slap round the face with a fish slice.
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