Looking at the papers this morning and watching the news last night, you realise what a
benefit in the image stakes the Tory cash advantage gives them. The Tories can afford to hire out better venues than the other two parties. So while Labour launched their manifesto in hospital and
the Lib Dems theirs at Bloomberg, the Tories used Battersea Power Station which provided them with much better visuals. We saw the same dynamic on the day the election was called: Labour’s
event was in Downing Street, the Lib Dem one in an office and the Tory one on the terrace of County Hall looking over to Parliament
The Mirror’s front page today accuses Cameron of using his photo-ops to benefit the firms that are backing his position on National Insurance. But this has things backwards: Cameron is trying to the use the brands to promote himself not the other way round.
Britain’s best politics newsletters
You get two free articles each week when you sign up to The Spectator’s emails.
Already a subscriber? Log in
Comments
Join the debate for just £1 a month
Be part of the conversation with other Spectator readers by getting your first three months for £3.
UNLOCK ACCESS Just £1 a monthAlready a subscriber? Log in