The coalition has had a bad day today. It has been knocked all over the park following the IFS report that labeled the Budget regressive. Now, I’m sure the coalition will say that if it had to pick a day to take a hammering, one towards the end of August would be what they would have chosen. But I think there are five lessons that the coalition needs to learn from today if it is to navigate successfully through the political shoals of the next few months.
1). It needs a stronger narrative about what it is doing. Mark Hoban was woeful on the Today programme this morning. He had no come back to Justin Webb’s lines. The coalition needs to say that it is giving everyone a chance to get on, making working pay and restoring fiscal sanity.
2).
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