There was much fanfare last week when Holly Willoughby’s apparent ‘huge £200k pay rise’ meant she’d finally be earning the same as her This Morning co-host, Phillip Schofield. The closing of this pay gap was hailed by some as a victory for womankind, but it seemed a travesty to me. After all, why had there been such a mighty imbalance to begin with? What’s worse, though, was that the whole saga highlighted a bigger problem with feminism: its obsession with equality.
The reality is that Willoughby isn’t equal to Schofield. She’s better than him – in a commercial sense – and therefore deserves to earn more. If you doubt me, just take a look at the numbers on their respective social media accounts. On Twitter, Schofield trails behind Willoughby by three million followers. It’s a similar story on Instagram, where Willoughby has nearly double Schofield’s 1.3
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