Brendan O’Neill Brendan O’Neill

Feminism becomes more like Islamism every day

Here’s a tip for political activists: if your rabble-rousing echoes the behaviour and ideas of Islamists, then you’re doing something wrong. Consider the Protein World advert which — clutch my pearls! — features a photo of a beautiful, svelte woman in a bikini next to the question: ‘Are you beach body ready?’ Angry women, and probably some men, have been writing outraged slogans on these posters, scribbling on the poor model’s face and body, seemingly blissfully unaware that they’re following in the footsteps of intolerant Islamic agitators.

In 2011, Muslims in Birmingham used black spraypaint to deface an ad for H&M featuring a woman in a yellow bikini. They were reportedly ‘offended by her flesh’. In 2013, a gang calling itself Muslim Patrol ripped down adverts for a super push-up bra, and spray-painted over others, claiming the ads offended their sensibilities. Now, in 2015, another semi-clad woman appearing on bus-stops and at train stations finds herself being scrawled on by graffiti-artists-cum-censors — only this time the offended felt-tip pen-wielders aren’t Islamists; they’re feminists.

The advert at a tube station

The advert at a tube station

The response to the Protein World poster has been bonkers, even by the standards of this era of offence-taking and PC intolerance.

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