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Feedback | 12 July 2003

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Patrick West

What the Boots Christmas advert backlash is really about

Christmas television adverts are meant to be comforting, homely, and traditional. While some find these offerings, especially John Lewis’s, overly twee and sentimental, most would agree that festive adverts should be kept clear of politics – overt or otherwise. This unspoken consensus, however, appears to have been lost on those behind the new Boots Christmas

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