‘Do you ever imagine your audience?’ was a question thrown at James Ward, creator and presenter of The Boring Talks podcast, at a recent seminar on podcasting organised by the BBC. ‘I try not to,’ Ward replied.‘I wouldn’t want to meet them.’
Such antipathy is all part of Ward’s alternative persona. The Boring Talks’s USP is to explore those topics usually considered too dull to explore, let alone talk about for half an hour. It’s become very popular, emerging from the Boring Talks conferences that have been held annually now for eight years. But his comment was very revealing. You can really tell when listening to his show that he doesn’t care about us. There’s no real effort to draw us in or convince us that the subject (be it wooden pallets, double-yellow lines or Bekonscot Model Village) is worth spending time with.
He’s not alone.
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