Sam Leith Sam Leith

Facebook’s founder asked his 31 million followers to pick up a book. That can only be good news

It’s the private messages Mark Zuckerberg will have sent early in the new year that I’d really like to see. The one to Amazon’s Jeff Bezos, for instance, which I imagine reading along the lines of: ‘Jeff UO me 1 lol. ;).’ Or to Oprah Winfrey: ‘Yo, O-dawg! BURNNN!!’ Or to Zoella: ‘@zozeebo: Book selling well? Watch this.’

He’s a better man than me if he resists the temptation. His new year’s resolution this year, announced on Facebook, was to read a new book every fortnight, and – essentially kicking off the biggest book club in the history of the universe – he invited his 31 million followers to join him. The results?

His first selection was – praise be – nothing by Paulo Coelho, Mitch Albom or Ayn Rand. It didn’t tell you how to be the best you can be, or win and keep on winning, or discover your inner dolphin.

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