Europeans are Britain’s new minority

If you ran the marketing department of a progressive organisation, which wanted to advertise its inclusiveness, how would you do it? My guess is that you would run down the checklist of identity politics and first make sure your advertising had a perfect gender balance. Showing men and women equally would not be enough, however. There would need to be racial balance: black and brown faces among the white. You would want to tick confessional boxes and feature a Muslim and a Sikh. Perhaps you would want to show a transgender man or woman, just to be on the safe side.

At the end of it all, you would sit back and think, ‘there I have covered every base, no one can object now’. The advert is aired and you are a hit by a complaint you never expected. ‘Where is the European minority?’

Until the Brexit referendum, there was no such thing.