Isabel Hardman Isabel Hardman

EU campaigns aim for women voters

One of the striking things about the European Union referendum debate so far – apart from how cross everyone is with each other – is how blokey the whole thing has been. There are high-profile women on either side of the debate – Theresa May (who has been rather quiet since her announcement that she was backing ‘In’), Nicky Morgan, Nicola Sturgeon and Caroline Lucas for ‘In’, and Priti Patel, Andrea Leadsom and Theresa Villiers for ‘Out’ – but most of the big interviews and rows about who is backing which side have featured men.

Yet women are the key swing voters in this referendum. They are twice as likely (20-25 per cent) to say they ‘don’t know’ how they will vote in the referendum as men (10-15 per cent), and both sides think that female voters might lean more their way.

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