Ian Fleming understood the attractions of an English summer. At the end of Dr No, James Bond is in Jamaica, his arch enemy dead, his knockout girlfriend, Honey Rider, about to leap into their double sleeping bag. And yet, despite being in paradise, Bond longs for ‘the douce weather of England — the soft airs, the “heat” waves, the cold spells — the only country where you can take a walk every day of the year.’
It used to be just eccentric Englishmen who acquired this peculiar taste for the changeable English summer. But no longer. Quietly, but decisively, the English summer and social calendar have been globalised and commercialised. The rackety, amateurish, faded charms of high English summer have been replaced by a professionalised, slick operation, supercharged by oceans of international cash. London is the new Rome of the globalised empire, and the English summer has fallen meekly into the imperial line.
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