One of the rites of passage for a comedian is walking through the rain at the Edinburgh Fringe, looking down and seeing one of your own flyers being trampled underfoot. If you want a vision of the Fringe, imagine a boot stamping on a flyer of your own face — for ever. Or until the end of August, which feels much the same.
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Conventional wisdom is that flyers are the only way of making your show stand out. You can make the world’s best one-man production of The Mousetrap, but the world won’t beat a path to your door unless they’re handed a picture of your face and selective quotations from every review you’ve ever had. Selective quotation is an art form. It reached its apogee when the Scotsman gave the comic Jason Wood a one-star review and he emblazoned his posters with ‘A star — The Scotsman’.
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