Today’s Ipsos MORI finding that voters can’t see Ed Miliband as Prime Minister underlines how much hard work the Labour leader really has to do. The poll for the Evening Standard found 66 per cent of those asked didn’t believe he was ready to rule the country, against 24 per cent who did. He is also polling behind his party, with 58 per cent disagreeing that Labour is ready to form the next government against 29 per cent who do.
As the general election draws closer, voters will find their minds focus more on this question of whether they can imagine the party governing rather than simply on Labour as what Tony Blair described as a ‘repository for people’s anger’. And as they do that, they’ll want to know what it is that Labour stands for rather than simply what it is that Labour opposes.
How does Miliband communicate that to voters, though? He spent the first two years of his leadership giving speeches containing the phrase ‘this is who I am’, but in the autumn, he started to tell us what it is he believes.
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