Ed Miliband's sassy Twitter reinvention is bad news for Labour

I really liked Ed Miliband. I thought he would make a great Prime Minister. He was wide-eyed and striving, the less hip or handsome of the Miliband brothers, but undeniably a fine man.

In recent months, however, he has tried to shed that image. He now wants to seem cool. This morning, for example, Miliband responded to the Daily Mail’s controversial ‘Legs-it’ cover by tweeting ‘The 1950s called and asked for their headline back’. He then proceeded to engage in a back-and-forth with James Blunt (another of Twitter’s surprise rehabilitations) who wrote ‘It’s been such a pleasure guest-editing @Ed_Miliband’s Twitter page these last couple of weeks.’ Miliband then delivered the exchange’s coup de grace, slaying (in internet parlance) his audience by tweeting ‘You explicitly said nobody would ever know. Hope your songs are better than your ability to keep secrets.’