Ed Miliband needs to be smarter than this

Mr S would like to share this video with readers. It is the latest campaign ad from the Labour Party. As spoofs go, it’s leaden: puerile personal attacks mixed with divisive class war. It says nothing positive about Labour; it’s aimed squarely at people who would vote Labour in any circumstances.

All in all, it’s not very clever, which is strange because Ed Miliband has spent much of the week professing that he has ‘more intellectual self-confidence’ than David Cameron. Labour staffers are certainly a little nonplussed. One party dogsbody lamented to Mr S: ‘How have we got from “I’m cleverer to that video in just 24 hours? It doesn’t add up.’ Indeed. Ed apparently has Thomas Piketty on speed dial. Perhaps he should give him a bell to ask for some advice on how to sell the revolution.