David Blackburn

Ed Miliband needs a strategy more than he needs a makeover

David Axelrod has parachuted into London to give Ed Miliband a ‘makeover’. Miliband needs all the foundation and blusher he can get; but a trip to the battleground in Newark might have been a more productive starting point for Axelrod: Labour’s greatest problem is its strategy, or lack of one.

Newark has huge significance for the Tories – a chance to recover from their likely drubbing at the local and European elections, an opportunity to put Ukip to the sword and a way to build momentum towards next year’s general election.

The party is well organised on the ground. A strong base of activists and councillors is operating out of five local campaign offices. The candidate, Robert Jenrick, has been working the constituency for the 6 months prior to Patrick Mercer’s resignation.

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