Not all change is for the worse. Go into any supermarket in search of an urgent bottle of wine, and you will find a range of respectable bottles at reasonable prices. The buyers are experts and they drive hard deals with the suppliers: large orders for low profit margins. A club wine committee on which I serve was once looking for a house chablis. Our stoutly old-fashioned members have not caught up with the current market and still expect to pay very little for an acceptable drop of petit chablis. After tasting some cheap but lamentable bottles, composing fierce missives to the wine merchants who were to blame, and wishing that the cat or horse which they employed in their chablis plant would have an early and final trip to the vet, we ended up buying some from Tesco. Once relabelled, it served its purpose. The other Christmas, that same chain had a presentable St-Joseph for under a fiver a bottle.
Bruce Anderson
Drink: Progress in a bottle
issue 31 March 2012
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