Everyone wants to be an influencer. Even for hobbyists like me there’s a strangely addictive quality to the upward crawl of the follower count on the three big beasts: Instagram, Twitter and Facebook. Now, influencers have their eye on a fourth.
Clubhouse is a new, invite-only social network beloved by the likes of Elon Musk and Mark Zuckerberg. The format is similar to an old-school chat room, but all the rooms are packed full of ‘influencers’ (mostly small-time) where you can listen to and comment on each other’s audio files. Packed full of love-heart ❤️ and thanks 🙏 emojis, it’s definitely a nice place to hang out. Expect to hear the word ‘community’ a lot, and much talk of ‘kindness’.
It felt like a forum for influencers to meet other influencers — which for some people, will sound like Dante’s ninth circle of hell.
Clubhouse made a promising start, especially in China. Since its audio files are not recorded, it affords an element of privacy absent from other social networks.
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