Does the world want America ‘back’?

American foreign-policy strategists used to promulgate doctrines. Now they dream up slogans. ‘America is back’ is the jingle under which the Biden administration has been conducting — or marketing — its post-Trump, post-Covid diplomacy, much as ‘Go big’ has been its jingle in domestic matters. The problem is, being ‘back’ can mean a number of different things. It can mean a sweet and tender reunion. It can also mean barrelling through the front door after a four-day bender hollering, ‘Anything to eat?’

Joe Biden’s advisors were confident of an effusive welcome. Maybe too confident. At their first bilateral meeting with Chinese diplomats in Anchorage last spring, Secretary of State Tony Blinken and National Security Advisor Jake Sullivan attempted to scold China for its ‘values.’ The Chinese invited their interlocutors to get their own values in order before they started bossing people around. Blinken replied that other countries were expressing ‘deep satisfaction that the United States is back.