Gareth Roberts Gareth Roberts

Does Elon Musk have the stomach for this fight?

He could be the madman who makes the internet less mad

Elon Musk [Getty]
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Gavin Mortimer

Why Jaguar’s rebrand is doomed

Jaguar’s disastrous makeover has left many people wondering if it isn’t April Fool’s Day. It’s not, of course. After 89 years of success with pale, stale males, Jaguar – which is relaunching as an electric-only brand – has decided a new clientele is in order. Jaguar is gambling on attracting a younger, urban Progressive customer

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