Isabel Hardman Isabel Hardman

Does anyone really care how politicians look?

Charles Moore asks in this week’s Spectator what the ‘right looks’ are for a leadership contender, comparing Margaret Thatcher’s appeal to Tory backbenchers to the appeal of Yvette Cooper and Liz Kendall in the Labour contest. The obvious answer, of course, is that the ‘right look’ involves wearing clothes for working in the House of Commons, rather than a diving suit or paint-smattered overalls. It’s a ‘look’ Cooper, Kendall and their male rivals Jeremy Corbyn and Andy Burnham pull off on a daily basis, so presumably the question is quite easy to answer. I must confess what when I first read Charles’s column, I wondered why he was posing the question at all.

And yet male politicians also worry about whether they ‘look’ like leaders. George Osborne had a hair cut and went on a punishing diet to look right.

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