Unless your Wi-Fi has been down this week, you’ll be aware that David Beckham has got his kit off again. He’s back in his underwear for a ‘steamy’ (Daily Mail) ‘full frontal’ (Daily Mail again, though it really isn’t – and I had to watch it, dispassionately I stress, three times for the purposes of this article in order to be sure) campaign for Hugo Boss which, in that hackneyed and usually inaccurate phrase, ‘broke the internet’. Did you have problems putting your Ocado order through? Me neither.
In the advert by photographers and fash-mag-slags Mert and Marcus, Becks pulls up to his industrial, glass cube of an apartment in an Aston Martin, walks in, disrobing as he goes, eats a bowl of cereal, writhes around on a nasty World of Leather sofa, before getting in the shower (still, bizarrely, wearing his Hugo Boss pants).
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