A letter from Archie Norman, chairman of M&S, popped into my inbox after I complained that I had run over my foot with a changing room door.
It wasn’t a personal letter, rather a generic response, and this was a relief because I would not have liked the actual Archie Norman to have actually seen the complaint email I sent with a close-up picture of my bruised black, grazed and manky-looking foot.
When you complain to a chain store about their weirdly heavy and not-quite-coming-all-the-way-to-the-floor changing room doors, the last thing you want, really, is a reply from someone you once had lunch with when you were suited and booted as a political correspondent.
Dear me, the former MP would have thought, I never would have guessed this is what her feet look like.
But, as it turned out, Archie Norman writes to everyone who complains about M&S, and it’s a nice touch, even if it is automated.
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